Absa Bank’s “Change Your Story” Campaign Awards GHS 800,000 to Customers

Absa Bank Ghana has successfully concluded its “Change Your Story” campaign, having rewarded various customers with a total of 800,000 Ghana Cedis since the campaign’s inception in July 2024. The final cheque presentation ceremony took place at the bank’s High Street branch and was attended by key executives, including Charles Addo, Retail Banking Director, and Nana Essilfuah Tamakloe, Director of Marketing and Corporate Affairs.

The “Change Your Story” campaign aimed to promote the use of digital banking platforms by offering monthly cash prizes to customers who completed ten or more transactions using their Absa debit or credit cards. Each month, Absa Bank randomly selected five customers to win GHS 40,000, leveraging the National Lotteries Authority’s Caritas platform to ensure transparency and fairness.

According to Charles Addo, the campaign’s significant customer participation reflects a growing comfort and reliance on digital banking solutions. “Our ‘Change Your Story’ campaign has highlighted how much our customers appreciate our digital banking options. Our goal is to provide exceptional services on any platform our customers use, whether online or in our branches, so they enjoy a convenient and seamless experience wherever they choose to transact,” he stated.

Addo further emphasized Absa Bank’s commitment to offering innovative and convenient banking solutions, reinforcing the bank’s dedication to enhancing customer experiences through digital platforms.

The successful completion of the “Change Your Story” campaign underscores Absa Bank’s strategic focus on digital transformation and its efforts to encourage customers to embrace digital banking solutions for a seamless and convenient banking experience.