• Home
  • Appointments
  • Florie Liser appointed Chair of EXIM’s Sub-Saharan Africa Advisory Committee
Image

Florie Liser appointed Chair of EXIM’s Sub-Saharan Africa Advisory Committee

In a pivotal move bolstering U.S.-Africa economic ties, Florie Liser, President and CEO of the Corporate Council on Africa (CCA), has been named Chair of the Export-Import Bank of the United States (EXIM) Board of Directors’ 2026–27 Sub-Saharan Africa Advisory Committee.

This appointment underscores her unparalleled expertise in fostering trade and investment across the continent, promising to drive strategic initiatives that enhance bilateral opportunities and support sustainable growth.

Visionary Leadership at CCA
As President and CEO of the Corporate Council on Africa, Florie Liser helms the premier U.S. business association dedicated to bridging American and African markets. CCA, a trusted intermediary since its inception, connects a diverse membership—from SMEs to multinationals—across sectors like agribusiness, energy, finance, health, ICT, infrastructure, security, tourism, and trade facilitation. Under her guidance, CCA facilitates essential dialogues with government and business leaders, empowering members to thrive in Africa’s dynamic economies.

Pioneering Trade Policy at USTR
Florie Liser’s extensive tenure at the United States Trade Representative (USTR) solidified her as a cornerstone of international trade strategy. As Assistant U.S. Trade Representative for Africa, she spearheaded policies for 49 sub-Saharan nations, overseeing the African Growth and Opportunity Act (AGOA) to expand market access and investment. Her efforts amplified economic partnerships, promoting equitable trade frameworks that benefited both U.S. and African stakeholders.

ALSO READ: MTN GHANA POSTS RECORD 2025 GROWTH AND $984M TAX CONTRIBUTION

Expertise in Industry and Market Access
In her role as Assistant U.S. Trade Representative for Industry, Market Access, and Telecommunications, Florie Liser navigated complex global negotiations to dismantle barriers and enhance competitiveness. Her strategic insights ensured that U.S. industries gained fair access to international markets, while advancing telecommunications policies that supported innovation and connectivity in emerging regions.

Advancing Transportation and Trade at DOT
Serving as Senior Trade Policy Advisor in the Office of International Transportation and Trade at the U.S. Department of Transportation, Florie Liser shaped policies integrating transportation infrastructure with global trade. Her work focused on streamlining logistics, fostering international agreements, and promoting efficient trade corridors that underpinned economic development worldwide.

Early Foundations in Cooperative Development
As an Associate Fellow at the U.S. Overseas Cooperative Development Council (OCDC), Florie Liser contributed to initiatives empowering cooperatives in international development. This foundational role honed her commitment to inclusive economic models, laying the groundwork for her lifelong advocacy in sustainable, community-driven growth across borders.

Florie Liser’s appointment to EXIM’s advisory committee positions her to leverage this rich legacy, guiding U.S. export strategies toward Africa’s burgeoning markets and reinforcing mutual prosperity.

Related Posts

Risper Genga Ohaga appointed as APA Apollo Group CEO

East African Breweries Limited (EABL) Chief Financial Officer Risper Genga Ohaga has been named Group Chief Executive Officer…

UBA launches global diaspora banking and investment platform

United Bank for Africa (UBA) Plc has launched an innovative diaspora banking and investment platform aimed at transforming…

MTN Ghana, CalBank surpass blood donation target with 7,020 pints

The MTN Ghana Foundation, in partnership with CalBank PLC, achieved a remarkable milestone o, by collecting over 7,020…

Rebecca Mbithi leads Ecobank Kenya

Ecobank Kenya has announced the appointment of Mrs. Rebecca Mbithi as its new Managing Director, subject to final…

Leave a Reply

Your email address will not be published. Required fields are marked *