Ghana: GBfoods launches new product to meet rising demand

GBfoods Ghana, a leading food manufacturer, has introduced a new tomato mix specifically designed for preparing Jollof rice.

The launch is aimed at addressing the growing demand for convenient cooking solutions while preserving the authentic taste of Jollof rice, a dish that holds significant cultural value in Ghana

The newly launched tomato mix is made from a blend of key ingredients, such as pepper, onion, ginger, garlic, and curry, to deliver the rich, traditional flavors of Ghanaian Jollof rice.

This ready-to-use product simplifies the cooking process without compromising the dish’s beloved taste, reflecting GBfoods’ commitment to adapting to consumer needs while honoring Ghana’s culinary heritage.

Samuel  Dery, Director of Sales at GBfoods Ghana, emphasized the cultural significance of their latest offering, saying, “Our new product is more than just a convenience; it’s our way of celebrating the cultural importance of Jollof rice in Ghana.”

“We’ve managed to combine ease of use with authenticity, ensuring our consumers can enjoy the traditional flavours they love while accommodating their busy lifestyles,” he explained.

During the product launch, GBfoods Ghana held live cooking demonstrations to highlight the versatility and quality of the new tomato mix. These demonstrations allowed attendees to experience firsthand the product’s flavour and ease of preparation, reinforcing the company’s commitment to preserving Ghana’s culinary heritage while innovating to meet modern consumer needs.

The launch aligns with GBfoods Ghana’s broader strategy to enhance its product portfolio by focusing on local flavours and catering to the preferences of Ghanaian households. The company is dedicated to delivering high-quality products that resonate with its customers, and the new mix is poised to become a staple in kitchens nationwide.

In a market where both convenience and authenticity are highly valued, GBfoods sees this new product as a significant addition to its offerings. By providing a ready-to-use solution that retains the traditional taste of Jollof rice, GBfoods is positioning itself as a key player in Ghana’s food industry, bridging the gap between tradition and modern convenience.

The introduction of the new tomato mix also reinforces GBfoods’ reputation as a trusted partner in the kitchens of Ghanaian families. By continuing to innovate and provide products that align with local tastes and needs, GBfoods aims to strengthen its market position and deepen its relationship with its consumers.

As the company continues to celebrate local flavors, it remains committed to its mission of enhancing culinary experiences across Ghana. Known for its dedication to high-quality products, community support, and sustainable practices, GBfoods Ghana continues to enrich the country’s culinary landscape and bring joy to millions of households.

With this launch, GBfoods is not only responding to the rising demand for convenient cooking solutions but also reaffirming its commitment to honoring Ghanaian culinary traditions. As the popularity of Jollof rice continues to rise, the new tomato mix is set to become a popular choice for those looking to enjoy a quick yet authentic Jollof rice meal at home.

GBfoods Ghana’s latest offering is expected to further solidify its standing as a company that understands and caters to the unique preferences of its consumers. By balancing convenience with cultural authenticity, GBfoods is well-positioned to make a lasting impact on the market and continue its tradition of delivering products that meet the needs of Ghanaian households.

Source: thebftonline.com