Nigeria: Jiji assists SMEs to enhance sales, revenue

Jiji Nigeria is dedicated to empowering small businesses, aiding them in boosting sales and revenue during significant shopping events like Black Friday, a prime season for consumers seeking unmatched deals.

Public Relations and Marketing Head at Jiji Nigeria, Majolie Obaje, said the company, in the spirit of this Black Friday, was poised to spotlight its important role as Nigeria’s leading e-commerce platform in empowering small enterprises, which are the lifeblood of Nigeria’s economy.

Explaining how the platform supports small businesses, Obaje said: “We give them visibility to our vast audience of over 12 million users, affordable Boost Packages to make up to 50 times more sales than they would, dedicated support managers, and educational resources.”

She added that this Black Friday, Jiji Nigeria has also prepared special price discounts on all her Boost Packages to support small businesses.

“Our commitment is to continually empower small business owners and sellers to not just survive but thrive, even in trying times like now. And we’re doing this for over 200,000 businesses and sellers on our platform,” Obaje said.

Obaje emphasized the company’s emphasis on supporting small businesses during Black Friday, citing the vital role of Small and Medium-sized Enterprises (SMEs) in Nigeria’s economy. These enterprises contribute 48% to the Gross Domestic Product (GDP) and employ over 84% of the workforce, as reported by the National Bureau of Statistics (NBS).

Obaje also pointed out that traditional advertising can be expensive for small businesses, which is why e-commerce platforms provide affordable means of promoting Black Friday deals thereby allowing these sellers and business owners to channel more resources towards improving their products and services.

Also, platforms like Jiji, Jumia, and Konga, according to her, prioritise trust and security, which reassures buyers and facilitates more successful transactions.

“This is especially crucial for small businesses aiming to build credibility,” she emphasized.