South Africa: Incubeta names Jacques van Niekerk as new global CEO

Incubeta, a worldwide digital marketing partner, appoints Jacques van Niekerk as its new global CEO.

Van Niekerk, with extensive experience and industry knowledge, joins Incubeta as its new global CEO. He was a founding member at Acceleration and led global data businesses at WPP Digital and Wunderman Thompson. Prior to this role, he served as global CEO at Edisen, a prominent video AI and content production company.

Over the past year, Van Niekerk has served as a non-executive board director for Incubeta, offering valuable insights and strategic guidance that have fueled the company’s growth. His deep understanding of Incubeta’s global operations and vision, along with his exceptional leadership and track record of success, position him as the ideal candidate to succeed Lars Lehne as the company’s global CEO and lead Incubeta into its next phase.

“I have known the Incubeta team since their inception and could not help but be impressed by their growth trajectory and marketplace impact,” says Van Niekerk. “I jumped at the chance to join the board, and I am extremely honoured to be stepping into the role of global CEO. We are in an exciting period in which it is less about digital marketing, and more about marketing in a digital world. Incubeta is in a great position to lead this change, with strong foundations already laid in data, AI and cloud technologies. The team here at Incubeta is exceptionally talented and, together, we will continue embracing change and innovation to unlock further growth and value delivery for our clients.”

“We are delighted to welcome Jacques as our new Global CEO,” adds Mike Ossendrijver, chief business officer, Incubeta. “His extensive experience in leading creative and data-driven marketing specialists, alongside his deep understanding of Incubeta and its culture, make him uniquely qualified to lead us into the future. We are confident that under Jacques’ leadership, Incubeta will continue to build on the incredible work started by Lars, driving further growth and innovation, and exceeding the expectations of our global clients and partners.”

As global CEO, Van Niekerk will prioritize advancing Incubeta’s strategic objectives, enhancing its global footprint, and cultivating a culture of innovation and collaboration. His leadership will be pivotal as Incubeta navigates the dynamic marketing landscape, delivering exceptional work that surpasses client expectations.