Ghana: GCB Bank aims for continental leadership
GCB Bank PLC, the leading financial institution in the country, has reaffirmed its commitment to attain continental status within the next decade. This strategic move aims to facilitate increased participation of domestic businesses in the Africa Continental Free Trade Area (AfCFTA) market.
The expansion plan is grounded in the bank’s resilience and growth achieved over the past 70 years, as highlighted by Managing Director Kofi Adomakoh during the bank’s Platinum Anniversary Gala and Awards Night in Accra. The bank envisions elevating its operations to that of a continental bank, strategically establishing branches in key markets of the sub-region.
The Managing Director is confident that this goal is attainable through additional investments in cutting-edge technology and digital solutions. This strategic approach aims to expand the bank’s reach and offer seamless banking services to its customers.
GCB Bank intends to harness its strong financial position, expansive branch network, and skilled workforce to propel growth both domestically and internationally. The strategic plan also includes a commitment to enhancing financial inclusion initiatives and contributing to the economic development of the countries in which the bank operates.
He emphasized that the bank’s 70-year journey has been marked by resilience, relevance, resourcefulness, and outstanding results. This trajectory has strategically positioned the brand to aspire to conquer the continent.
“GCB must once again transcend the borders of Ghana and follow the brain-prints of its customers into regional and continental markets serving our corporate and commercial clients. We will compete at all levels of banking and win in all our chosen markets, because we are authentically Ghanaian and understand our people’s needs best.
“We are a regional bank driven by technology enabling its millions of customers to transact and make payments, investments and savings from their mobile phones and electronic devices; a bank serving the remotest villages in Saboba and Nkwanta and also big cities of Accra, Kumasi and Takoradi, while preserving livelihoods and micro-businesses through technology and connecting them with other counterparties in Lagos, Johannesburg, Nairobi and Cairo,” Adomakoh said.
Emphasizing the readiness of the bank, he highlighted the intention to leverage the opportunities presented by the Africa Continental Free Trade Area (AfCFTA). GCB Bank aims to play a pivotal role in ensuring that local businesses, through its services, capitalize on the vast 1.5 billion people single market facilitated by the AfCFTA.