FBN Holdings rebrands as FirstHoldCo Plc

FBN Holdings Plc has announced a change of name to First HoldCo Plc (FirstHoldCo). The rebranding, which extends across all its subsidiaries, marks a significant milestone in the company’s evolution, reinforcing its identity, heritage, and commitment to innovation in the financial services industry.

The name change reflects a forward-looking vision rooted in trust, resilience, and exceptional service delivery. With a history spanning over a century through its flagship subsidiary, FirstBank, FirstHoldCo aims to enhance its operational synergy while maintaining the identity of First Bank Nigeria Limited.

The Group will also introduce new, unified names for its subsidiaries operating in asset management, capital markets, securities, trusteeship, and insurance brokerage. The transition is set to take effect once regulatory approvals are secured.

Strengthening Market Position
The rebranding underscores FirstHoldCo’s commitment to customer-centricity, operational excellence, and integrated financial solutions that meet the evolving needs of individuals and businesses in an increasingly dynamic marketplace.

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Speaking on the transformation, Wale Oyedeji, Group Managing Director of FirstHoldCo Plc, described the rebranding as a pivotal moment in the company’s history.

“This transition to FirstHoldCo Plc is a defining moment as we chart a bold course for the future. The rebranding is more than a name change—it is a renewal of our purpose and vision. It allows us to unify our identity across subsidiaries and geographies, creating a strong, cohesive brand that reflects our leadership in Africa and sustains our global presence,” Oyedeji stated.

He further emphasized that the transformation aligns with the Group’s focus on excellence and innovation, ensuring sustained long-term value for stakeholders while reinforcing customer trust.

A Global Outlook with Local Impact
With a unified brand structure, FirstHoldCo aims to enhance operational efficiencies and provide seamless financial solutions tailored to businesses and individuals across Nigeria. Internationally, the rebranding positions the Group as a formidable player in global financial markets, leveraging emerging opportunities while strengthening its role as a trusted partner in financial services.

“Ultimately, this rebranding represents our strategic foresight and determination to stay ahead of industry trends. We are not just building a brand; we are shaping a legacy—one that balances heritage with progress, tradition with transformation, and local impact with global reach,” Oyedeji added.