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Absa bank contributes to effective customer value

Chief Customer Officer at Absa Bank, Evelyn Acquah has indicated the bank will commit to customer service every year.

The recent ranking of the KPMG Banking Industry Customer Experience Survey 2022 ranked Absa Bank among the top 3 prevailing banks in providing customer service to their clients.

The first-ever survey by KPMG in 2016 ranked Absa Bank in the 10 th positions. However, the bank has consistently increased in targeting and maintaining its customers. Since 2020, they have strived to be on the top third list date.

Mrs. Evelyn Acquah expressed her profound gratitude to the management and staff of Absa Bank for staying real to the bank’s growth.

“Our colleagues have worked hard to provide excellent customer service, and we are proud to see that reflected in this survey. Our target is to be a consistent number-one in the industry,” she stated.

The survey conducted laid emphasis on Absa’s bank integrity, personalization, time and report, empathy, exceeding expectations, integrity, and resolution as key areas of their strength.

Notable amongst them is the transfer of money between accounts and mobile wallets, and the ATM QR Code for withdrawing money.

For the Chief Customer Officer, the bank remains relentless in providing ease for their customers. 

“We are constantly asking the most critical questions about our operating model, and how we can increasingly stand beside our customers and offer them ease and convenience. It is an ethos and approach to work that’s the Absa way of doing things,”.

Throughout the past century, the bank has been a constant presence in Ghana’s banking sector, contributing significantly to the socioeconomic development and transformation of the nation. By offering cutting-edge products, cutting-edge digital channels, and first-rate customer service, the bank hopes to keep enhancing the customer experience.

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