As part of the parcel that came with the 10th Anniversary celebrations of Access Bank Ghana, the industry first branch-based savings promotion introduced a dubbed loyalty promo “Save More, Win More” with an objective of helping its customers to infuse a healthy savings habit while winning fantastic rewards monthly.
Consequently, the campaign “10 years of more” is packaged to reassure the Bank’s brand which has promised delivering “more than banking” while rewarding its existing and new customers across all 51 branches nationwide.
The Managing Director of Access Bank Ghana, Olumide Olatunji commented on the Bank’s rationale for launching the promo, :the promo was a way of thanking customers for their loyalty over the past decade of the Bank’s operations in Ghana. Meanwhile, he indicated savings habit challenges among a number of Ghanaians, attributing them to lack of goal setting and procrastination.
“Over the past years, we have continuously developed lifestyle-based products and services that provide flexible options for all Ghanaians to save and invest no matter how small their income may be – because we believe that everyone has a dream that must be fulfilled; a dream to “own” the future they want to see. And this they can achieve if the right support systems and incentives are in place”. He added.
Mr. Olatunji, opined that, the promotion will further deepen Access Bank’s financial inclusion drive by bringing the unbanked and underserved segments of the market into mainstream banking.
Furthermore, the bank gave in-depth explanation about the new package :“Save More, Win More” promo which will run from August 13 till the end of December 2019, will simply require existing customers to deposit as little as GHS100 or more into their current or savings account every month to win rewards. New customers will simply need to open an account and follow similar steps.
The uniqueness about this promo is that,there shall be no draws as we will be rewarding thousands of customers at all our branches across the country.It added.
In conclusion, other benefits include :the ultimate cash prizes that will be won at the end of the promo, other winners who will be rewarded every month, will walk away with Smart TVs, free school fees payments, weekend getaways, fuel coupons, meal tickets, DSTV with 3 months subscription, airtime, branded T Shirts and many more.