Multinational dairy company, Arla Foods Limited has launched “The Dano coffee flavored milk”, at the plush Movenpick Hotel in Accra. The new product is an addition to the DANO existing brands – chocolate and strawberry in the Ghanaian market and will serve as an alternative flavor for the company’s diverse market. The new Coffee 3-in-1 variant is a 40g sachet that will be sold at same price as the other two existing flavours – chocolate and strawberry.
Arla Foods Limited opened a new factory in Ghana in September 2017 to cope with rising demand for dairy product. Since setting up its operation in Ghana, Arla Foods has managed to grow its dairy product portfolio in the country significantly with the brands DANO and Lurpak.
The Country Manager of Arla Foods Ltd -Fatoumata Doro in her welcome address mentioned that the launch of the new products was to contribute to the nutritional needs of people and promote the health of Ghanaians.
“Arla Foods drives on four health pillars; making dairy better, inspiring good food habits and choices, championing dairy goodness and making it easier for people to live healthier lives. Hence the initiative to provide additional dairy options for Ghanaians,” she said.
She also added that Arla Foods produced quality, nutritious and affordable dairy products due to the fact that the company had control of the value chain of its dairy products, and ensured that quality was maintained at each stage of the process until the products reaches the market for consumers
At the unveiling the Marketing Manager, Mawusi Mawuenyefia in her address reiterated that the Dano Coffee, three-in-one brand was to provide more nutritious and exciting options of dairy products.
She announced that plans were underway to introduce other dairy products onto the Ghanaian market to provide a wider and better choice of nutritious products to Ghanaian consumers.