FBNBank Ghana launches ‘Akye’ promotion

FBNBank Ghana has introduced an engaging campaign called the ‘Akye Deposit and Win Promotion,’ aimed at providing customers with a diverse range of choices, excitement, and rewards.

The promotion received significant attendance from customers, clients, as well as the bank’s staff and management.

The Akye Deposit and Win Promotion, stylised as ‘Akye Promotion’ is a play on the local word ‘Akye’ which represents excitement, success and winning. The name was adopted by the Bank as the name for the campaign due to its popularity as a commonly used slang and also because it is often used as a catchphrase by renowned music artiste, Samini who is the Brand Ambassador of the Bank and also doubles as the face of the promo.

Prize-filled promotion will run for the next six months, featuring two draws. The first draw, set for December, will reward fortunate customers who qualify during the promotion period with enticing prizes like Soundbars, Smart TVs, Cookers, Washing Machines, Air Conditioners, and more. The grand second draw, scheduled for April, offers lucky customers the chance to win an impressive prize package consisting of a Cooker, Washing Machine, Smart TV, and a Freezer.

To take part in the promotion, including new account holders, individuals need to open a savings or current account with a minimum deposit of GHS500.00. The deposited funds will be placed in a dedicated account that accrues a 5 percent annual interest rate throughout the promotion’s duration. It’s important to note that one of the conditions for participating in the promotion is that no withdrawals should be made from the account during the promotional period in order to be eligible for the prize draws.

Head of Retail Banking at FBNBank, Allen Quaye underscored the relevance of the promotion as a means of driving loyalty, awareness, and deposit mobilization but more importantly as a medium to reward existing, new and potential customers of the Bank. He added that, “with the promotion, the Bank is looking to add new customers to join the happy family of FBNBank, where they will enjoy a bouquet of services ranging from sound financial advice, attractive interest rates on deposits, tailored customer products and services and last but not the least, superior customer service.”

The ‘Akye Promotion’ will run on the National Lottery Authority’s (NLA) Caritas platform.

Commenting on the promotion, the MD/CEO of FBNBank Ghana, Mr. Victor Yaw Asante encouraged customers of the Bank to take advantage of the promotion to reward themselves with the amazing prizes up for grabs. Mr. Asante highlighted the Bank’s commitment in offering variety and excitement especially on the back of the successful ‘To Qatar We Go Promotion’ organized by the Bank which sent three lucky customers to the FIFA World Cup in Qatar last year with several other customers winning fantastic prizes. With this background, he re-emphasized the Bank’s commitment to placing the customer first.