Ghana: Access Bank promises to support the creative arts industry

Group Head of Retail Banking at Access Bank, Matilda Asante has pledged to extend support to the creative arts industry.

Speaking at the signing ceremony to mark the partnership between Access Bank and GHOne television to air, All Walks of Life, a TV series, she emphasized the need to promote creative talents.

 “Over the years, Access Bank has contributed immensely to the creative arts industry in Ghana and across Africa, supporting initiatives such as Cultural Weekend by Gallery 1957, I Live For Arts, and Art X, and will continue to render support to ensure the growth of the industry.

“All these initiatives highlight Access Bank’s position as a lifestyle choice for everyone, no matter the social bracket you belong to,” she said.

She made the remarks at an official signing ceremony to partner GHOne Tv to air its award-wining series ‘All Walks of Life’ on terrestrial tv.

After its launch in 2020, the series premiered on YouTube to form part of the Bank’s commitment to positively change the negative narrative about Africa and equally showcase Ghanaian creativity to the world.

The series, co-created by Access Bank and Emerge Advertising with sponsorship from Kasapreko Carnival Liquor, highlights the unavoidable relationship between people from every social bracket in the society, what everyday life looks like for the typical Ghanaian, and tackles social, economic, and various topical life issues.

Mikki Osei Berko, Nikki Samonas, Roselyn Ngissah, Adjetey Annang, Amada Jissah, and Anthony Wood among others are part of the cast.

CEO of Emerge Entertainment, Michelle Attoh, commended Access Bank on a great initiative taken to promote the creative arts industry in Ghana.

CEO of EIB Network Group, Nathan Kwabena Anokye Adisi, popularly known as Bola Ray also thanked Access Bank for the partnership by reassuring them the series will yield more viewership.