Ghana: Ecobank Group introduces new brand campaign

Ecobank, the prominent pan-African financial services group, introduces its new brand campaign, ‘A Better Way | A Better Africa,’ during the TotalEnergies CAF Africa Cup of Nations Côte d’Ivoire 2023 (AFCON).

As an official sponsor of the TotalEnergies CAF Africa Cup of Nations Côte d’Ivoire 2023, Ecobank proudly leverages the unifying, exhilarating, and progressive spirit of African football to underscore its commitment to the continent’s sustainable growth. The campaign emphasizes Ecobank’s dedication to empowering clients and customers in realizing their goals for a better future, contributing to the advancement of a better Africa.

Chief Executive Officer-Ecobank Group, Jeremy Awori, said: “At Ecobank, we drive growth in Africa by our delivery of affordable, reliable and innovative financial services to our clients and customers, while making a significant contribution to Africa’s development. ‘A BETTER WAY | A BETTER AFRICA’ reflects our unwavering dedication to our continent. Driven by our commitment to continuous improvement, we deliver enhanced financial services, greater customer experience and more customer-centric solutions”.

The brand campaign is rooted in the findings of an extensive pan-African brand survey.

Jeremy Awori added: “Our pan-African purpose and single gateway platform, as well as the diversity of our leading workforce operating from 35 countries, position us as an enabler and partner for our clients and customers to identify and seize new opportunities”.

The campaign also highlights Ecobank’s digital network and its continent-wide connectivity; including its unified payment ecosystem, which supports market access and business growth, while capitalising on opportunities presented by the African Continental Free Trade Area (AfCFTA).

The fully integrated campaign comprises a diverse mix of digital and traditional media, highlighted by a television commercial filmed on the continent. Post the TotalEnergies CAF Africa Cup of Nations Côte d’Ivoire 2023, the campaign is set to be progressively launched across Africa.