Ghana: ICF to enhance corporate ROI and personal development

The ICF Ghana Chapter, representing the International Coaching Federation (ICF), the world’s largest professional coaching organization, has hosted a press launch and media dialogue to introduce the Chapter and enhance Ghana’s professional coaching ecosystem.

Recent findings from Matrix Global reveal an astounding 788% return on investment (ROI) for companies engaging in executive coaching, projecting global revenues to reach US$6 billion by 2024. These figures underscore substantial growth prospects in executive leadership, team, and group coaching, along with the cultivation of a corporate coaching ethos.

During the press launch at the British Council in Accra, Scofray Nana Yaw Yeboah, President of the ICF Ghana Chapter, noted that establishing the chapter strategically positions Ghana to tap into this lucrative industry. He highlighted the chapter’s role as a crucial bridge between Ghanaian coaches and the global market, stressing the substantial impact of coaching on organizational performance and economic growth.

“According to ICF Global, coaching offers individuals and corporate bodies a potential 70% increase in individual performance with goal attainment, effective communication, and a high sense of life satisfaction and achievements.  Coaching has also contributed to a 50% increase in team performance with enhanced collaboration, performance, and better conversation. Organisations have also witnessed a 48 % overall increase in organisational performance with high revenue drive, employee retention, and customer advocacy,” he said.

He also invited those interested in professional coaching to join the chapter, noting its diverse membership from various coaching schools across the globe. “We have members from varied coaching schools of thought who can help navigate the choices of a coaching training institution that is fit for individual purpose, strength, and passion. We have members from neighbouring French-speaking West African Nations to ensure holistic growth and development aside from Ghana and Nigeria,” he added.

During the media dialogue, journalists from various Ghanaian media outlets convened to discuss topics such as the impact of coaching on leadership and the future trajectory of coaching in Ghana. This initiative not only raised awareness about the ICF but also reignited interest in coaching among the participants.

Presently, the Chapter is in the process of establishing a memorandum of understanding with GIMPA University Business School to integrate coaching into the curriculum, benefiting both students and faculty as a tool for unlocking potential.

Upcoming events include seminars, media tours, and a dialogue series highlighting coaching’s significance in Africa’s leadership development. The chapter’s official launch is set for Friday, May 17, 2024, at the Ecobank PLC Head Office in Accra, preceded by a series of activities aimed at promoting coaching in the region.