How businesses can survive turbulence,says Segun Ogunsanya 

The Managing Director and Chief Executive Officer of Airtel Nigeria, Mr. Segun Ogunsanya, has called on business leaders to cultivate qualities such as empathy, integrity, good communication skills and strong sense of purpose to achieve results during turbulent times.

Speaking during the recently concluded Advertisers Association of Nigeria (ADVAN) Chief Marketing Officer (CMO) Business Roundtable, which held virtually, Ogunsanya offered practical tips leaders can adopt during major crises such as the COVID-19 pandemic.

He said leaders must never be in denial whenever there is a crisis, noting that business managers and chief executives must be bold, decisive and should immediately confront any crisis situation while demonstrating an ability to handle complex situations.

According to him, the ability to demonstrate empathy as a leader is essential at a time where feelings of uncertainty are at an all-time high, stressing the need for leaders to confront reality and not lose the essence of the organisation’s purpose during disruptive times.

Speaking on the importance of good communication skills, the CEO stated that every leader should be able to clearly communicate the organization’s purpose and vision, identifying this as an avenue to demonstrate commitment whilst creating opportunity to develop and grow relationship with people within the organization.

“Good leadership involves communicating effectively. As an individual occupying a leadership position, most especially during turbulent period, you need to constantly communicate with your people.

“It is important to leave the communication channels open. By communicating, you’re not only building trust but also opening an avenue for collective contributions and this will drive engagement and solutions,” he stated.

Discussing the essence of maintaining integrity in a workplace, Ogunsanya said a good leader must uphold strong moral and ethical principles, including honesty, loyalty, dependability and sound judgement.

He went on to advise leaders not to be afraid to show vulnerability as it reflects humanity and compassion.

“Showing vulnerability as a leader is not a sign of weakness, it is simply being human. An honest leader should be able to show vulnerability whilst also demonstrating compassion.

“One of the ways you can show compassion during turbulent times is by offering employees the opportunity to choose to work at home or select days in which they can work physically at the office. Empathy and compassion not only inspire your people but also help in building a collaborative environment”, he said.

The ADVAN CMO Forum was birthed to provide the nation’s business leaders with a platform to hold meaningful discourse on ways to better navigate the fast-changing marketing communications and business landscape