Lemonade Finance rebrands to Lemfi

Lemonade Finance, a financial technology (fintech) firm providing payments and remittance services has rebranded to LemFi, in line with its expansion agenda.

As part of LemFi’s expansion strategy into new markets, Precious Ama Kwartemaa Oduro, the Country Manager announced a significant change. The company will now operate under a new name, signifying a fresh beginning and a chance to provide customers with an enhanced range of distinctive products and services tailored to their requirements. This decision aligns with LemFi’s vision to broaden its reach and cater to the evolving needs of its growing customer base.

“I believe as a company, we have reached a point where we are trying to extend our operations beyond Africa. We are going global. So we felt it was right to rebrand and that’s a fresh start,” she said.

Lemonade Finance, a cross-border payment system, enables Africans residing in Canada, the United States, and the United Kingdom to instantly send money back home to Africa without incurring any fees.

It also provides the platform to hold multiple currencies, which means easy and instant transfers to and from 10 African countries: Ghana; Nigeria; Kenya; Uganda, and; Tanzania among others.

Ms. Oduro emphasized that the rebranding only affects the company’s name, logo, and a new tagline “international payments for everyone”.

Regarding the new name, she emphasized that it will introduce a range of new products while preserving the fintech’s primary focus on delivering exceptional remittance solutions. “We are going to maintain whatever we’re doing and include a few additions. Our services remain the same.  Because remittance is our call service for now; we are still going to stick to providing the best remittance solutions to Ghanaians. But the only difference will be a change in our name and brand identity”.

LemFi will be launching additional products and services to make cross-border transfers convenient for all, apart from expanding its payment services to other countries.

Ms. Oduro expressed her anticipation for customers to embrace the upcoming array of new products and encouraged them to anticipate the finest remittance service with no charges and the most favorable exchange rates.

She added: “I think for everything you have to start with the people you are providing the service for. We will ask our customers about their needs, work on the feedback we receive and provide solutions to the problems. Every day is a learning curve for us, so we are always asking questions to get the right answers”.

Ms. Oduro expressed gratitude to the company’s clients and business partners, saying: “I would like to thank Ghanaians for the warm reception and acceptance. We are not changing totally. We are changing our name and our brand, but our services remain the same. We are also going to add extra services to make things easier for them”.