Pacsun Appoints Brie Olson as President of its company

An American Retail Company, Pacsun has appointed Brie Olson as President and Member of its Board of Directors.

Brie gave her heartfelt gratitude to the company for her appointment. 

“Pacsun aims to position its brand right alongside its customers, the cultural pioneers of the future. This means we live at the intersection of all things that is culture, art, fashion, music, and sports. Culture is dynamic, and so Pacsun must be as well and that is what I love most about being part of this organization. Every day I get to work with the most talented team in the industry as we innovate, break barriers and grow. I am honored to take on this new role and excited to continue working with Mike and the rest of the fantastic Pacsun team as we make big, bold swings” she said.

Current CEO Alfred Chang after 17 years of service to the company will step down to lead one of Pacsun’s brand partners as he remains a member of the Pacsun board of directors.

Mr. Chang announced, “It has been a privilege to help build Pacsun into the brand and company it is today. Looking ahead, I am thrilled to join the Fear of God team, where I will have the opportunity to deepen the strong partnership between Pacsun and Fear of God that we’ve forged over the past seven years. I also want to congratulate Brie on her well-deserved promotion. I am excited to watch all that she and Mike will accomplish together.”

Brie Olson over the years in Pacsun has been the chief board officer, chief merchandising officer senior vice president of merchandising, and designer for a Los Angeles-based retailer.

Appointed as the senior design director for women’s products in 2006, Olson has overseen partnerships with big companies leading the company’s AI and metaverse initiative.

Neale Attenborough, a Managing Director at Golden Gate Capital also added that “Brie has been instrumental in ensuring Pacsun’s a success with its core audience by being a key figure in innovating and cultivating Pacsun’s brand identity. Brie’s strong relationships with designers and other Pacsun partners, combined with her keen sense of style, will continue to be strong assets for the company as she steps into her new leadership role alongside Mike.”

Brie Olson is a graduate of Harvard Business School’s Advanced Management program and serves on the advisory board of the Women in Retail Leadership Circle and as a member of RETHINK Retail’s Advisory Committee.