Parkwood Entertainment appoints Justina Omokhua as Senior Vice President

Beyoncé’s film and production, record label, and management company, Parkwood Entertainment has appointed former Apple executive Justina Omokhua to daily run operations as senior vice president of the company.

Omokhua will lead in the creative, editorial, public relations, and technology as part of the executive body of Parkwood Entertainment.

Founder and Chairwoman of Parkwood, Beyoncé said Justina has a vast knowledge of marketing and she believes she will bring the experience on board to grow the company.

“Justina brings a wealth of marketing knowledge and experience to Parkwood Entertainment. I am pleased to officially welcome her to the team and excited to have her expertise as we continue to grow.”

Before her role, Omokhua was the talent and media agency holding company Endeavor as senior vice president, of brand marketing, working with the WME and IMG agencies. She was previously global head of content and lifestyle strategy at Apple for three years, where she was responsible for marketing efforts to acquire and retain users and build the brand across the Apple Services suite of businesses, including Apple Music, Apple TV+, Apple Books, Apple Podcasts, and Apple News.

She was also involved in marketing roles in companies like Pepsi, Nokia, L’Oréal, and Verizon.

In her current position, Omokhua will execute her roles in Los Angeles.

Founded in 2010, Parkwood Entertainment has offices in Los Angeles and New York City and houses departments in music, film, video, live performances and concert production, management, business development, marketing, digital, creative, philanthropy, and publicity.