Zambia: Dentsu appoints Chishimba Musonda as its Managing Director

Dentsu Africa is pleased to announce the appointment of Chishimba Musonda as the new Managing Director for Dentsu Zambia.

Chishimba Musonda, who initially joined Dentsu Zambia in 2020 as an Account Lead and Strategist, brings with her a wealth of experience spanning over a decade in the industry. Throughout her career, she has demonstrated her expertise by successfully managing diverse client accounts, including notable names such as Absa, ABinBev, MTN, Airtel, Pepsi, Shoprite, Betway, BoZ, Unilever, Nestlé, Mastercard, Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ), Malaria No More, Upfield, and Absa Life.

With a specialized focus on fine-tuning media campaigns, Musonda has showcased her proficiency across a spectrum of sectors, including Fast-Moving Consumer Goods (FMCG), Banking, Telecommunications, Devices, and Beverages.

In her new capacity, Chishimba Musonda will take the helm to lead and collaborate with the regional management in strategically advancing Dentsu Zambia. Her focus will be on fostering excellence, propelling business growth, facilitating transformation, and unlocking the full potential of Service Lines and functions at the local level.

Commenting on her promotion, Musonda says: “As I step into the role of managing director, I am thrilled to lead with a vision focused on nurturing growth, fostering innovation, upholding diligence, and maintaining an unwavering commitment to excellence. This appointment signifies a pivotal chapter in my professional journey, and I am eager to contribute to the continued success of our teams in Zambia and across the region, as well as the overall prosperity of the organisation.”

“I would like to extend my heartfelt gratitude to Lana Marais, for her guidance, support, and trust in my capabilities. Her leadership has been an invaluable source of inspiration, and I am truly thankful for the opportunities provided under her mentorship. I look forward to building on the foundation laid and working collaboratively with the entire team to achieve new heights of success.”

Chishimba’s proficiency lies in managing new business pipelines, cultivating stakeholder relations, client management, and implementing effective brand and communications strategies. She will support the continued development of the dentsu prospecting strategy, as well as promote positive intermediary relationships and client vitality. Additionally, her strategic prowess extends to a nuanced understanding of consumer behaviour through data analytics, enhancing the precision of campaign strategies across diverse African landscapes.

Group operation director, Dentsu Africa, Lana Marais expressed her support and confidence in Musonda’s capabilities. “Chishimba brings unsurpassed experience and passion for the industry, and I am confident with her leading the charge in Dentsu Zambia, she will step-change the norm and accelerate growth in the market through innovation and helping our clients plan and predict for a dynamic future. She is a highly respected leader, not only in Zambia, but across the Dentsu network, and this promotion signals our intention to continue to invest in talent across the region,” she said.