Sterling Bank Plc and DAAR Communication Plc have signed pact aimed at keeping Nigeria clean and safe through mass awareness campaigns on environmental sustainability. The partnership is aimed at the amplification of Sterling Environment Makeover (STEM) message on sanitation through the Ray Power FM and AIT Television networks to influence uptake of sustainable living actions among Nigerians.
STEM is Sterling Bank’s corporate social responsibility initiative to promote practices that protect the environment for the benefit of humanity.
Mr. Henry Bassey, the Chief Marketing Officer of Sterling Bank made the announcement stating the bank was delighted to have DAAR Communication Plc throw its weight behind STEM as a media partner with hopes to make a positive impact and influence sustainable living actions across Nigeria using Raypower and AIT influence and coverage.
“DAAR Communication has partnered with us to enlighten Nigerians on the importance of sanitation and how its absence fouls the environment exposing thousands of children and adults to disease,” Bassey added.
Chief Raymond Paul Dokpesi Jnr (Chairman of DAAR Communication) said he was impressed by the goals and potential of the Sterling Environmental Makeover programme and the creative ways in which the bank have been tackling and addressing issues of environmental cleanliness.
Mrs. Justina Lewa, Company Secretary and Chief Legal Counsel, Sterling Bank, speaking with optimism at the event added: “Our partnership with DAAR Communication is indeed a milestone in the eight year history of STEM. Before now, STEM was driven largely by employees with support from the bank. But it is now being taken to the next level with DAAR Communication and other corporate joining to participate in it.”