Ghana: Glovo to halt operations in Ghana
Glovo, a leading food delivery platform, has revealed plans to cease operations in Ghana as of May 10, 2024, despite substantial investments made over the past two years to enhance its services.
The company communicated this decision to its network of restaurant partners through email, citing profitability challenges experienced within the Ghanaian market.
Glovo clarified that it intends to redirect its efforts towards strengthening its position in other African markets, including Morocco, Uganda, Kenya, Côte d’Ivoire, and Nigeria.
“We are reaching you to communicate that Glovo has made the decision to close our Ghana operations by May 10th at 10:00 pm. The decision to end our operations in the country is based on a reassessment of our investment priorities as we focus our resources on the other 23 countries where Glovo operates.”
“As your service provider company will also inform you, the app and the slots will remain active until May 10th, 10:00 pm… after that, the app will close and won’t be able to book any slots.”
In 2021 co-founder of Glovo, Sacha Michaud said the company was investing 1.7 million euros in the company.
“The Ghanaian market is a promising market for Glovo and we will continue to invest to reach all the regions of the country and bring convenience to people,” he said at the time.
Mr. Michaud expressed that Glovo’s entry into the Ghanaian market aimed to offer convenience by enabling people to order products online and have them delivered to their homes effortlessly.
During the launch event, Mr. Michaud highlighted Ghana’s expanding population and rising internet usage as favorable factors for business growth.
He noted that Ghana was one of seven African countries where Glovo operated, and he also mentioned other markets such as Kenya, Nigeria, and South Africa.