Infinia has entered into a partnership with Access Bank, Plc – one of the largest banks in Nigeria today, to launch the bank’s R.E.A.L loyalty program. With this, the leading UAE-based loyalty management, and payment solutions company, has stepped up its global presence by introducing its services to the African market.
Access R.E.A.L is built as a pan-bank program, with a unique scope of redemption. An Access Bank customer can earn R.E.A.L points upon using the bank’s credit/debit cards, ATMs, POS, mobile and online platforms. The redemption suite is designed with multiple categories including travel, shopping, gift vouchers and more. Each category further includes a plethora of choices to redeem from leading partner brands.
The program aims to introduce enhanced redemption experiences in the market of Nigeria. Today, Infinia’s portfolio includes a differentiated online loyalty platform with real-time redemptions across 900 airlines, 450,000 hotels, and 150,000 car rental options, as well as a comprehensive global e-commerce platform.
To strengthen its African presence, Infinia has also formed a new joint venture, Infinia Business Services Limited in Nigeria. This new entity will help propel business development, operational delivery, and expansion strategy for the company, covering a full suite of loyalty program management services and payment solutions offered by the Infinia Group in Africa.
Prashant Khattar, Founder & Managing Director Infinia Services & Solutions said, “We are proud to partner with Access Bank Plc for its R.E.A.L loyalty program. It supports our growth strategy to expand our presence in Africa with turnkey redemption solutions. With an estimated population of over 170 million and a steady increase in the retail market, Nigeria is an important market for Infinia in the region. We look forward to the new opportunities in this potential market.”
Omotayo Babatunde, Regional Director, Africa said, “Nigeria is an important market for us, and we are excited about this opportunity. Our association with Access Bank demonstrates our strategic intention in the region. We are pleased to collaborate with the bank to bring on board our unique value proposition and rewarding redemption options to their customers. We will continue to actively seek new and innovative ways to help the bank to cater to the lifestyle preferences of their clients. Our joint venture – Infinia Business Services Limited will sustain our growth vision in the continent. It would give us the advantage to align our solutions with the pulse of the market activity while continuing our holistic growth.”
This development underlines Infinia Services & Solutions’ aggressive outlook towards growth, adding value to its business and the business environment of loyalty and payment solutions.