Nigeria: Showmax Spotlights Emerging Digital Trends

During the Art of Technology Lagos 5.0 annual conference at the Landmark Event Centre in Lagos, Opeoluwa Filani, the General Manager of Showmax Nigeria, delivered a compelling presentation on the dynamic transformations within Africa’s creative economy.

The annual tech conference, curated by the Eko Innovation Centre and sponsored by the Lagos State Government, explored the symbiotic relationship between creativity and technology.

As the lead discussant of the first plenary session themed, “Monetisation of the Creative Economy Leveraging Technology,” Filani noted that the combination of creativity and technology presents a vision of a digital Lagos that can propel the metropolis to new heights. For this to be achieved, creators must leverage digital tools, platforms, and innovative business models to unlock diverse revenue streams, connect with global audiences, and transform their passion into sustainable and profitable ventures.

Curator of the Art of Technology Lagos, Victor Afolabi, added that technology, in its multifaceted forms, serves as a toolbox for creators and innovators, offering new mediums, tools, platforms, and methods for expression and problem-solving.

“The creative economy sector of Lagos State is driven by a highly skilled and innovative workforce using technology to solve multifaceted problems with art, which significantly impacts the state’s economy; hence, the need to focus on the creative economy and a digital Lagos”, Afolabi said.