Promasidor Nigeria names Bruno Gruwez as new CEO

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Promasidor Nigeria Limited has appointed Bruno Gruwez as its Chief Executive Officer effective January 1, 2021. Bruno succeeds Anders Einarsson, who will assume regional responsibilities within the Promasidor Group.

Bruno joined Promasidor from PepsiCo, where he was Senior Director (Food Categories), Sub-Saharan Africa. Before the position, he was

Senior Commercial Director for PepsiCo South Africa. Before moving to Africa, Bruno was Marketing Director for PepsiCo UK Beverages and GM for PLI Western Europe.

A strategic business leader with deep operating expertise in driving revenue and profit growth, Bruno has a record of proven success in consumer and customer-focused businesses across Europe and developing markets. He also has a passion to grow people and inspire them towards excellence.

Bruno, a Belgian, has a master’s degree in Business Engineering from the Universite Libre de Bruxelles.

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