Unity Bank Plc has broken barriers by introducing an Unstructured Supplementary Service Data, USSD banking in Nigeria’s three major languages – Yoruba, Hausa and Igbo.
The new launch has made the bank the first Nigerian commercial bank to offer USSD in a local language.
USSD transactions have gained traction over the past five years among bank customers, compelling Nigerian financial institutions to make it a core component of their e-payment solutions.
According to the Nigeria Inter-Bank Settlement System, NIBBS USSD transactions grew by 35 per cent in 2018 to N261 million from 25 per cent in 2017.
The introduction of Nigerian languages is an added feature to the Unity Bank’s USSD Platform and by dialing the Short Code: *7799# on any mobile phones, Unity Bank’s customers will now have the option to continue their transactions in any of their preferred languages.
A statement by the Bank adds that “the upgrade in the features of the transaction the platform is part of Unity Bank’s initiatives aimed at achieving an optimal level of interaction on the USSD banking channel. It is targeted at market segments at the lower level of the pyramid intended to drive greater financial inclusion in the country as well as deploy more solutions for fast, efficient and convenient banking, whilst targeting the underbanked”.
Commenting on the initiative, the Group Head, Retail, SME & E-Business, Unity Bank Plc, Olufunwa Olugbenga Akinmade said that the solution will boost the existing e-payment channels available to the bank’s customers to further drive customer experience.