BAT Nigeria appoints female Marketing Deployment Director

In a strong display of commitment to talent development and Diversity, Equity, and Inclusion (DEI) goals, British American Tobacco Nigeria (BAT Nigeria) has promoted Kikelomo Fisayo-Okusanya. She has transitioned from her previous role as Area Head of 360 Activation & Marketing Operations to the role of Marketing Deployment Director for the West and Central Africa Cluster (WCA).

This significant accomplishment aligns with her inclusion in BAT’s West and Central Africa leadership team, marking her as the second woman to join this leadership group within the cluster.

Kikelomo, a seasoned marketing strategist with over two decades of experience, commenced her journey with BAT Nigeria in 2003 as a Trade Marketing Representative. Over the years, she has cultivated a distinguished marketing career, specializing in Trade Marketing, Brands, and Activation across West and Central Africa.

In 2016, Kikelomo took on the role of Area Head for Activation and Shopper Marketing, marking a significant step in her career at the company. By 2021, she had risen to the position of Area Head for 360 Activation & Marketing Operations. In this role, she made a lasting impact by introducing an immersive virtual reality market experience and leading a substantial transformation of the Marketing Skills and Development unit.

BAT, a multinational organization operating in more than 180 markets, acknowledges that diversity, equity, and inclusion (DEI) constitute a pivotal organizational asset. These elements empower the company to attract and retain top-tier talent while delivering exceptional products and services to its global consumer base. The recent addition of a second female executive to the WCA leadership team demonstrates BAT’s commitment to achieving 40% female representation in senior leadership and 45% in management roles by 2025, promoting inclusivity and gender equality at the management level.

Speaking on her appointment, Yarub Al-Bahrani, Managing Director, said “British American Tobacco Nigeria is committed to A Better Tomorrow ™ and fostering an inclusive work environment that encourages different perspectives and ideas, ultimately leading to better decision-making and business outcomes. We are thrilled to welcome to the leadership team, our new Marketing Deployment Director and we look forward to the experience she will bring.” he noted.

It’s worth highlighting that the company has achieved recognition as a Global Top Employer in both Nigeria and West Africa. Furthermore, it received the Diversity and Inclusion Initiatives award and was named the overall winner of the 2022 HR Oscars award by the Chartered Institute of Personnel Management of Nigeria.