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Ghana: FBNBank becomes FirstBank to align with Group identity

FBNBank Ghana has officially rebranded to FirstBank Ghana, effective Thursday, May 2, 2024. This strategic move aligns the bank more closely with the identity, vision, and values of the FirstBank Group. The change underscores the bank’s dedication to its customers, stakeholders, and the communities it serves.

The rebranding to FirstBank Ghana reflects the bank’s commitment to providing world-class banking services and solidifying its position as a premier financial institution in Ghana. This strategic decision is part of a broader initiative by the FirstBank Group to align its subsidiaries across Africa and Europe with the parent brand. By leveraging the strong heritage and brand equity established by FirstBank Nigeria over 130 years of banking leadership, the name change aims to enhance service quality and ensure greater brand clarity, uniformity, and consistency across all markets where the bank operates.

Speaking to the name change to First Bank Ghana, the Acting Group Chief Executive Officer of the FirstBank Group, Mr. Olusegun Alebiosu said, “the name change coincides with our famed brand’s 130th anniversary, and we are excited about the rebranding of FBNBank Ghana to First Bank Ghana, as it represents a significant milestone in our vision to becoming the leading international financial services group in Sub Saharan Africa. The transition underscores our commitment to providing innovative solutions, superior customer service, and contributing to the socio-economic development of Ghana and the other markets we operate in. As the FirstBank Group, across all our markets, we are well positioned to leverage our collective strengths and resources to drive sustainable growth and create value for all our stakeholders.”

The Managing Director and Chief Executive Officer of First Bank Ghana, Mr. Victor Yaw Asante, commenting on the name change, also said, “the rebranding of FBNBank Ghana to First Bank Ghana marks a new chapter in our evolution as a Bank in Ghana. We are confident that this name change will enhance our visibility, credibility, and competitiveness in the market, enabling us to better serve our customers and meet their evolving needs. Our commitment remains to deliver the gold standard of value and excellence to our customers and stakeholders. We will continue to keep our customers at the heart of what we do and continue to deliver excellence in banking services, foster financial inclusion, and support the growth and prosperity of our customers and communities.”

The First Bank Group’s subsidiaries that have transitioned from FBNBank are FirstBank UK, FirstBank Sierra Leone, FirstBank Gambia, FirstBank DRC and FirstBank Guinea.

Customers can expect a smooth transition from FBNBank to FirstBank, with no alterations to account numbers, products, services, or banking relationships. The bank remains dedicated to upholding the same standards of integrity, professionalism, and excellence that have characterized its operations throughout the years.

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