Uber Unveils New Campaign, Gives Driver –Partner Car Gift

10 billion trips and still counting… That is the story of Uber. Company celebrates fourth year of operations in Lagos.

The global technology brand, Uber, has unveiled its new advert campaign tagged “Moments that Matter.” Also, Mr Banjo Olayemi, one of its driver-partners got a brand-new car from the ongoing Uber’s uberFREEKICK campaign. The presentation of the car was done on Thursday at the Uber Greenlight Hub – a dedicated support centre for driver-partners in Lagos.

Speaking at the presentation, Lola Kassim; General Manager West Africa, Uber said: “Our unique brand proposition at Uber is that we are committed to creating business and economic opportunities, especially for driver-partners. We value our driver community and are always looking at ways in which we can make their experience more memorable on Uber. We’re excited to continue stimulating growth across a broad range of sectors within the Nigerian socio-economic space.”

The lucky driver-partner, Banjo Olayemi couldn’t hide his joy and surprise at being announced the winner of the brand-new car. “I am very happy to be the winner of the brand-new car; I almost didn’t believe it, but my name was called repeatedly. My appreciation goes to the management of Uber for this great initiative and for truly supporting drivers in word and in deed. Owning a new car means I can be more efficient with my work, and offer my riders excellent service.”

According to Osi Oguah, Senior Driver Operations Manager for Nigeria,Uber “This competition was open to all driver-partners with active accounts in Lagos or Abuja.” Shedding more light on the metrics for selecting a winner, he said: “The winner of the uberFREEKICK competition needed to complete 40 trips per week in Lagos or Abuja during the competition period, in addition to meeting other criteria.”

In the coming week, the uberFREEKICK train moves to the capital city of Abuja, where another lucky driver-partner will go home with a brand-new car.

Amidst tough competition Uber has been able to drive its brand; giving its teeming driver-partners and riders exclusive fun rides.