• Home
  • Business
  • Access Bank Reiterates Commitment to Women Empowerment
Image

Access Bank Reiterates Commitment to Women Empowerment

Nigeria’s leading retail bank, Access Bank Plc, has reiterated its commitment to continue to empower women with the unveiling of ‘W’ initiative, a new television advertisement to create awareness on the loan product specially designed for its women owned businesses.

According to the bank, the campaign encapsulates the vision of the bank to empower women from all walks of life by encouraging them to take advantage of the W power loan to grow and sustain their businesses.

“The campaign which has been unveiled on digital platforms and broadcast on TV in a series of high-profile commercials, features two lead characters: ‘Lady W played by renowned singer Aituaje (Waje) Iruobe and Tolu T played by actress and On-Air personality, Omotunde (Lolo1) Adebowale.

It further revealed that, “Both ladies seem to be at opposite ends of a string as Waje, the go-getter who jumped at the W power loan, seized the opportunity provided by Access Bank to grow her business quickly but Lolo1 kept procrastinating”.

Commenting on the initiative, the ‘W’ Initiative Coordinator, Access Bank, Mrs. Ayona Trimnell said: “We are letting the world know that we are committed to giving women access to finance.

She stressed further that, “A number of financial institutions talk the talk- there are a number of programmes out there but actually providing the funds is challenging and froth with many obstacles. With high interest rates, other barriers to entry, so many women businesses cannot thrive.

“In a country where almost 50 per cent of entrepreneurs are women, we cannot afford to sweep this huge opportunity under the carpet. This TV Ad clearly shows Access bank is putting a stake on the ground and we are committed to ensuring that women have access to finance.”

The ‘W’ Power loan TV Ad campaign also showcases the benefits attributed to being a member of the ‘W’ community. These benefits include a number of capacity building initiatives and networking opportunities.

Releated Posts

Nigeria: Moghalu appointed Academy of International Affairs fellow

Professor Kingsley Moghalu, President of the Institute for Governance and Economic Transformation (IGET) and CEO of Sogato Strategies…

ByByInstinctBusinessMar 28, 2024

Kenya: DTB boosts dividend amid Sh6.8bn profit growth

Diamond Trust Bank (DTB) Group has raised its dividend payout to a record of Sh6 per share for…

ByByInstinctBusinessMar 28, 2024

Nigeria: Access Corporation Reports Record-Breaking N612.4 Billion Profit

Access Corporation, Nigeria’s leading finance holding company, has announced a remarkable achievement with a profit after tax of…

ByByInstinctBusinessMar 28, 2024

Ghana: Herbert Krapa named ECG’s new board chairman

President Nana Akufo-Addo has appointed Deputy Energy Minister, Herbert Krapa, as the new Board Chair of the Electricity…

ByByInstinctBusinessMar 27, 2024

Leave a Reply

Your email address will not be published. Required fields are marked *