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Ghana: Bolt Accelerator Programme empowers drivers through innovation and entrepreneurship

A continuous “Don’t Drink and Drive Campaign” will feature promotional events and activities aimed at promoting responsible drinking habits among passengers and discouraging drunk driving among partner drivers.

This includes in-app notifications, ongoing training sessions, out-of-home marketing campaigns, and various advertisements.

The safety forum, a crucial component of the campaign, addressed topics such as identifying signs of impairment, strategies to prevent drunk driving, and the use of alternative transportation options like ride-hailing services such as Yango.

The training, conducted by certified instructors, was offered free of charge to all Yango partner drivers and passengers.

Over 150 participants attended, including Yango’s partners, partner drivers, passengers, and representatives from various safety organizations across the country.

As part of the “Don’t Drink and Drive Campaign,” Yango and Guinness collaborated on a safety training session to raise awareness about the dangers of driving under the influence. They also highlighted the safety features Yango offers for both partner drivers and passengers.

The “Don’t Drink and Drive Campaign” will feature promotional events and activities aimed at promoting responsible drinking habits among passengers and discouraging drunk driving by partner drivers. This includes in-app notifications, ongoing training sessions, out-of-home marketing campaigns, and advertisements. Yango and Guinness are committed to creating a safe and supportive community environment.

“We are committed to promoting responsible road practices and ensuring the safety of passengers and partner drivers. By partnering with Guinness Ghana PLC , we hope to raise awareness about the dangers of drunk driving and provide the community with the knowledge and tools they need to make safe and responsible choices. We are excited to contribute our quota in ensuring the safety and wellbeing of everyone in the country. Safety is a fundamental need and plays a key role in our vision to create income generating opportunities for partner drivers while providing affordable and convenient transportation for passengers” said Ofonime Tom, Country Manager of Yango Ghana.

The Safety Forum also featured a panel discussion which had experts from the health and safety industry to speak on road ethics, crime, safety techniques and measures to ensure the safety and security of both the partner drivers and passengers. The panel consisted of Mr. Eric Komla Kwakuyi, Regional Safety & Security Officer at Yango, Lynessa Darko, Sustainability and Responsibility Manager at Guinness Ghana PLC and Mr. Damoah Emmanuel Nyarkoh, Director of Safety Campaign Ghana.

Lynessa Darko, Sustainability and Responsibility Manager at Guinness Ghana PLC expressed optimism about the campaign and safety training while encouraging more ride-hailing companies to follow the footsteps of Yango in ensuring the safety and wellbeing of their key stakeholders.

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