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Ghana: Fidelity Bank’s export club empowers over 400 exporters and farmers

Fidelity Bank, Ghana’s largest privately-owned indigenous bank, has announced that its Export Club initiative has benefited over 400 exporters and farmers. Julian Opuni, Managing Director, shared this news during the launch of the 2024 Ghana Horticulture Expo, hosted by the Federation of Associations of Ghana Exporters (FAGE) on May 27, 2024.

Under the theme “Celebrating Ghana’s Horticulture Diversity, Produce Quality, Export More,” the Expo showcased a multitude of trade opportunities and economic advantages for both Ghanaian and international farmers and buyers. Additionally, it provided a distinctive platform where agriculture, technology, finance, youth employment, and innovation intersected.

During his speech, Julian Opuni underscored the significance of the strategic alliance established with FAGE in 2023, which resulted in the establishment of the Export Club. This program is tailored to benefit Ghanaian businesses operating in both agricultural and non-traditional export sectors, with the goal of bolstering their capacity for international trade.

“Over 400 exporters and farmers have already benefited from the services offered through the Export Club,” Mr. Opuni announced. These services include a comprehensive export value proposition, educational seminars on sustainable practices, and participation in international trade fairs. This empowers them with valuable insights into global trends, innovations, and best practices in the fruit and vegetable markets.

Mr. Opuni emphasized the crucial role of the horticulture sector in Ghana’s economy, contributing significantly to agricultural growth, job creation, and foreign exchange earnings. He noted the sector’s diversification, driven by the high quality and international standards of its products.

“To sustain the momentum and successes in the horticultural sector, initiatives like this Expo are vital,” Mr. Opuni stated. “Fidelity Bank views this event as an opportunity to continue our leadership role in supporting the sector. The Expo aligns with our Export Club’s objectives, providing a practical platform to advance our initiatives,” he added.

The Expo also tackles critical challenges within the horticultural sector. “This event will not only raise awareness of Ghanaian horticultural products but also enhance our country’s foreign exchange earnings and create job opportunities for our youth,” Mr. Opuni stated. “It presents a unique opportunity to address challenges in the sector, bringing all stakeholders together.”

Fidelity Bank recognizes access to finance as a major concern for many agricultural enterprises. “We will collaborate with funding partners and other financial institutions to offer specialized financing programs tailored to the needs of agricultural businesses,” Mr. Opuni announced. “Financial support and access to capital are crucial for the sector’s growth.”

He further emphasized the importance of compliance with regulations and environmental standards for sustainable growth. “By working with partners, we aim to provide technical assistance to help businesses obtain and maintain necessary certifications for their products to be accepted in international markets,” he added.

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