GBfoods, a prominent force in culinary solutions across Africa, is joyously commemorating its 50th anniversary, highlighting a half-century of delivering delectable, nourishing brands such as Gino, Pomo, Bama, Jumbo, and Jago.
The celebration underscored GBfoods’ enduring dedication to Africa, emphasizing its support for local communities and steadfast commitment to sustainable development on the continent.
In his welcome remarks, CEO Africa-GBfoods, Vicenc Bosch noted that when GBfoods started operations in Africa, the goal was to establish more than just a business – it was about making a positive impact on communities across the continent. Fifty years on, GBfoods has lived this ethos by playing an impactful role in creating jobs, fostering growth and uplifting lives in the continent.
Looking ahead to the next five decades, Vicenc Bosch emphasized GBfoods’ pledge to become the premier workplace, stressing the significance of “doing the right things” to contribute to Africa’s development and attain lasting success.
“As we look into the next 50 years, we have extended our vision toward sustainability, with a particular emphasis on creating nutritious and healthful foods rooted in local flavours. We are dedicated to enhancing the availability of essential micronutrients and addressing childhood stunting, thereby contributing to a healthier future for African nations. In addition to our environmental efforts, we are actively reducing our carbon footprint; exemplified by the adoption of solar power in our Tema factory. We are also steadfast in our commitment to ensuring equitable treatment and development opportunities for communities and stakeholders,” he added.
Global CEO-GBfoods, Ignasi Ricou, stressed the importance of becoming more locally relevant and investing in backward integration. He said: “Throughout our journey, we’ve achieved numerous significant milestones; each contributing to our strong presence in Africa. Notably, a key achievement has been our commitment to sourcing more inputs locally. This effort is exemplified by our backward integration project focused on tomatoes, wherein we established the largest integrated tomato farm and fresh tomato processing factory on approximately 4,000 acres in Kebbi State, Nigeria. We’ve also initiated a similar venture in Ghana at the Afram Plains, aligning with a promise made to President Nana Akufo-Addo during the inauguration of our factory expansion earlier this year.
“Having proudly served for five decades, our unwavering faith in Africa assures us that we will continue to thrive in this dynamic continent for another half-century and beyond. We have complete confidence in the commitment of our shareholders, the strength of our dedicated team, the availability of essential resources and the clarity of our vision, which will undoubtedly empower us to overcome any future challenges we may encounter in our African journey,” he added.
As GBfoods marks its 50th anniversary, the mission is far from complete. The upcoming fifty years hold the promise of an even more impactful chapter in GBfoods’ journey, dedicated to fostering lasting prosperity and ensuring food security across Africa.