Kare Plus appoints Yvonne Tomlinson as new CEO

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Kare Plus, one of the UK’s fastest growing domiciliary care providers, has announced the appointment of a new CEO.

Yvonne Tomlinson has stepped into the role at the Shropshire-based company and replaces Steve Welsh, who founded the business 30 years ago and has driven the expansion of the network from three branches to over 80 across the UK and overseas within the last decade.

Commenting on his departure, Welsh said: “While stepping away from a role and team that I am passionate about has not been an easy decision, one of the key responsibilities of a good leader is to ‘pass the helm’ at the right time and to the ideal person,” Welsh said.

“In the 30th year of our anniversary, I am excited and confident that Yvonne is the right leader to take Kare Plus into the next chapter and beyond, she shares my vision, understands the company’s operations and can identify the potential that Kare Plus has to continually shape the healthcare industry.”

Tomlinson started her career in the care sector 12 years ago, when she worked as an area trainer and, later, a quality development manager at Domus Healthcare Group.

She then went on to become a senior operations manager at Eldercare Halifax and a consultant at UK Care Consultants, before joining Kare Plus International as international business development manager.

Tomlinson was appointed as the group director of quality and development at Kare Plus in October 2019, before being handed the top job.

Welsh said of her appointment: “During the last two and a half years, Yvonne has driven unparalleled results for Kare Plus International in the key directors role that she has held and has been a vocal advocate for quality and development across the organisation. As founder of Kare Plus, I will be still taking an active role within the Curae Group of companies to focus on innovation, strategy and growth.”

Tomlinson said: “My skills-set and passion for high standards in health and social care fits in well with Kare Plus’s shift towards the sustainable growth and development of its services, its in-house training and development and rebrand and growth of its regulated services.”

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