Kenya: Guinness ProServe launches new innovation

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Guinness has introduced a new innovation in Kenya called Guinness ProServe, designed to expertly pour beer for an enhanced drinking experience for customers.

The Guinness ProServe system is a battery-powered machine that automatically pours beer with just the touch of a lever.

To achieve the perfect pour, simply insert a chilled Guinness 330ml can into the Guinness ProServe machine, place a glass at the lower end, and pull the lever. The ProServe machine takes care of the rest. It tilts the glass to the ideal angle and releases the Guinness liquid in a two-part pour, resulting in a thick, creamy head.

The new innovation has been launched in five bars across Nairobi.

Global Head of Guinness quality, Steve Gilsenan was in Kenya to mark the launch. He said “We are so excited to show consumers what Guinness has been developing” says Guinness Shopper Marketing Manager, Duncan Onwong’a. “The true magic of Guinness unfolds when it is chilled perfectly, tilted at the right angle and poured slowly to enjoy its complex flavours and we’re thrilled that the new Guinness ProServe will bring this experience to consumers in an easy, automated and exciting way. We look forward to seeing our consumers come together over a perfect Guinness at K1, The Bar Next Door (BND), Bar XO, Kengeles and Geco.”


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