The ‘Smile with LG’ initiative has encouraged LG customers to participate in charitable causes by voting for a preferred project upon purchasing eligible LG home appliances. Through the dedicated ‘Smile with LG’ platform on LG.Com, each vote contributed Ksh. 5,000 towards the total donation. This innovative approach engaged LG customers and empowered them to actively support worthy causes.
For this initiative, LG collaborated with the Rotary Club of Nairobi Madaraka and the Rotaract Club of the University of Nairobi (UoN) Afya to direct the funds raised towards impactful projects addressing critical community needs. This collaborative effort underscores LG’s commitment to corporate social responsibility and highlights the brand’s dedication to creating a positive and enduring impact in the East African region.
L G’s Managing Director for East Africa, Dongwon Lee, said, “We are humbled to witness the generosity and compassion of our customers who actively participated in the ‘Smile with LG’ campaign. Together with our esteemed partners, the Rotary Club of Nairobi Madaraka and the Rotaract Club of UoN Afya, we are honored to hand over the proceeds of the campaign to initiatives that make a meaningful difference in our communities.
Rotary Club of Nairobi Madaraka President, Rotarian Joel Wandurwa, expressed his gratitude for the donation saying: “We extend our heartfelt gratitude to LG Electronics East Africa and all their customers who took part in the ‘Smile with LG’ campaign. Your generosity has enabled us to further our mission in addressing critical community needs. Together, we are making a positive impact and creating a brighter future for those in need. Thank you for embracing the spirit of giving and for being catalysts for positive change.”
The Maktaba Project is a literacy initiative by two Rotary Clubs: Dundas Valley Sunrise and Nairobi Madaraka. The initiative aims to equip needy schools with functioning libraries.