Kenya: Rachel Karanu named Client Partner Lead for East Africa at Aleph Holdings

Aleph Holdings, a leading digital and technology company, has appointed Rachel Karanu as Client Partner Lead for the East Africa region. With over two decades of experience, Karanu will spearhead the regional sales team, create new opportunities, and build valuable relationships at Aleph.

Karanu’s extensive background includes a successful track record in competitive markets. Before joining Aleph, she was Head of Brand Partnerships at Mdundo Limited, Head of Business Development at CreativeVMLY&R, and most recently served as Commercial General Manager at TrueBlaq Limited.

In her new role, Karanu will be pivotal in reshaping the digital marketing landscape by collaborating with major companies, including TikTok, Spotify, and X, among others.

As a result of her sales success, she was awarded Employee of the Year during her tenure at Magnate Ventures. Karanu has earned multiple diplomas and marketing qualifications over the years and is working towards an MBA in marketing. Deeply passionate about mentoring women and cultivating an environment for empowerment and growth to excel, Karanu will use her position to mentor and uplift her team members as she strives for success.

Commenting on her appointment at Aleph, Karanu had this to say, “I am delighted to use my network and experience in my new role at Aleph Holdings. I put my energy and passion into forging new relationships – something I believe is essential to success. “In my new role, I look forward to challenging myself and my team members. I am a great believer in disruption and encourage my colleagues to think outside of the box. Challenging the status quo often results in greater results than playing it safe.”