MTN MobileMoney unveils ‘MoMo Month’ campaign in Accra to accelerate growth in digital payments through partnerships

MobileMoney Limited (MTN MoMo) has officially unveiled this year’s MoMo Month celebrations in Accra, Kumasi and Mankessim to highlight the importance of partnerships to accelerate digital payments.

This year’s celebration will focus on the opportunities MoMo presents and how stakeholders can leverage the digital payments sector to support the rebuilding of a robust and resilient economy. The month-long campaign is being celebrated under the theme, “Accelerating Growth in Digital Payments – The Role of Partnerships”.

The launch was attended by a cross section of MTN management and staff, traders, partner banks, fintech companies, among others.

Speaking on the significance of the theme, Eli Hini, CEO of MobileMoney Limited attributed the MTN MoMo success story to the strategic partnerships and collaborations with various stakeholders over the years.

To further bolster Ghana’s digital economy, he revealed that the company will continue to create shared value by investing in partnerships with stakeholders across various sectors of the Ghanaian economy to provide more value-added services to customers.

He said “for us, the future hinges on more partnerships because as market leaders we believe that the contribution of other players within the industry will help to drive and accelerate the development of the industry. We can’t do it alone. We need the support of other like-minded businesses who also see the future of this business as pivotal to the development of this country. We will continue to work together and drive digital financial services across the length and breadth of Ghana”.

Mr. Eli Hini further explained that with digitization and innovation at the forefront, and consumers opting for fast and convenient ways to make payments and transactions, digital payments have come to stay. As MTN drives its platform agenda to create opportunities for others to leverage, MobileMoney Limited will continue to use its platform as a springboard for all in the digital payments, while delivering innovation and customer experience.”

He urged all customers to look beyond the E-Levy tax and leverage on the enormous benefits MoMo and for that matter digital payments presents to the customer in terms of safety and convenience.

To celebrate MoMo month, a series of campaigns, promotions and activities have been outlined and these include a customer promotion where customers earn extra money by making digital payments with MoMo.

There will be digital fairs with SMEs, market storms as well as a new exciting financial literacy initiative dubbed ‘Catch Them Young Series’ which is being organized in partnership with educational institutions.

A stakeholder forum will also be organised to discuss the introduction of the Central Bank Digital Currency, also known as E- Cedi and the opportunities that come with it.

Since August 2012, MoMo Month has been held annually to create awareness of the Mobile Money service. It has also been used to reward customers, agents and merchants for their continuous usage and promotion of the service.

MTN Ghana was the first telecommunications provider to introduce mobile money in the West African sub region in 2009. The service has been instrumental in promoting financial inclusion, boosting sustainable socio-economic growth, and creating job opportunities across the country.

Mobile money remains one of the most revolutionary products to have been introduced into the Ghanaian financial market.