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Nigeria: Firm recommits to accessible vehicle ownership scheme

Carloha Nigeria has reaffirmed its commitment to the development of technological advancement in automobile engineering, especially as regards the purchase of used vehicles for sub-Saharan Africa usage.

Carloha, a global automobile company, said the company works with well-known used car providers in the USA, using big data technology to select the best quality used-cars in Nigeria.

The replication of the automated system is to position Carloha Nigeria as a viable company that will drive the world with latest technological advancement in automobile engineering that offers bespoke premium services.

Carloha International has its global head office in the USA, and owns and manages several stores and maintenance centres, with over 200 dedicated employees that provide comprehensive car purchase, finance and insurance services.

Speaking on its operation in Nigeria, Marketing Manager, Carloha Nigeria, Mathew Enuoma Aje, said: “We are in business to set the pace in sales and services of the used-vehicle segment in Nigeria, by making vehicle ownership a seamless process for all customers”.

He stressed that Carloha Nigeria prides itself with best used-vehicles of choice brands that are durable, rugged and well refined to suit the taste of all our customers. “More so, the class and state of vehicles we stock are rare and cannot be sourced elsewhere.”

Carloha Nigeria, parades a host of premium used vehicles from notable brands such as Mercedes-Benz, Toyota (Lexus), Ford, and Range Rover, which are neatly selected and well finished to specifications with the state-of-the-art technology.

Aje said the automated pricing system is used to fix the right price of all used-vehicles. The pricing of used-vehicles is a huge algorithmic challenge to the overall business.

He said Carloha Nigeria has been able to address this issue through machine learning technology to accurately fix the price of a vehicle in relation to economic fluctuation and imbalance in the local market.

Speaking on aftersales, he said the installation of state-of-arts technological automated equipment is proof of Carloha’s readiness to set the pace as a major player in the sales and maintenance of used vehicles.

To ensure quality standards of vehicles, he explained that the company utilises scientific methods with a fully automated management system known as 149 vehicle inspection points on chassis, engine, transmission, exterior, interior, electronic system, road test, and maintenance equipment to meet the demand of the market.

In the spirit of the Yuletide, he said the company is offering a huge price slash on every vehicle purchased from October 31, 2022 to January 31, 2022. Customers can also take advantage of free registration, free insurance, free first three services, finance option, trade-in-option, and three months warranty or 5,000 km whichever comes first.

According to him, the end of year promo tagged: “Drive your dream” is exclusive and all embracive because it all comes with freebies that are germane to vehicle ownership and driving comfort. The essence of “Drive your dream” promo is to bring happiness, joy and peace of mind to all customers in this Yuletide, and also our token of appreciation for all year-round patronage in 2022.

Source: The Guardian, Nigeria

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