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South Africa: Mohamed AbuSamra named Group Chief Procurement Officer at Point Group

A global marketing services company, Point Group has appointed Mohamed AbuSamra as its Group Chief Procurement Officer.

With 23 years of experience in supply chain management, procurement, strategic sourcing, global sourcing, logistics, and operations, AbuSamra holds a master’s degree in International Transport and Logistics from The Arab Academy for Science, Technology, and Maritime Transport. His extensive background positions him well to navigate the global landscape within Point Group, overseeing 13 office locations, 26 countries, and serving more than 2,000 clients. Additionally, he will serve as a member of the group executive committee.

Commenting on his appointment, AbuSamra shared: “Point Group is an industry leader in the procurement, management, and delivery of end-to-end marketing solutions across Africa and the Middle East. It prides itself on offering procurement solutions driven by technology and delivering effectiveness and efficiency to provide the strongest ROI for its clients’ marketing investments. I’m excited to be a part of this dynamic business and team.”

Point Group CEO Dermot Latimer expressed: “This appointment is a strategic move that signals our commitment to ensuring the right cultural, experiential, and expertise representation in the executive team. It also positions us to better understand and respond to the unique needs of our markets. Mohamed possesses strong leadership and negotiation skills and is a driving force behind procurement transformation and digitalisation. We look forward to the strategic leadership and operational excellence he promises to bring to the team.”

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