Ghana: Donewell Insurance improves policy purchasing with digitalization

Donewell Insurance Ltd has incorporated a WhatsApp Chatbot into its digital insurance delivery channels.

Named ESI DONEWELL, the WhatsApp Chatbot is a new, fast and easy-to-use digital insurance distribution channel aimed at providing instant insurance purchase and renewal services directly through WhatsApp irrespective of time, day and location.

ESI DONEWELL, a user-friendly interface, allows agents and individuals to easily purchase motor insurance policies directly through the WhatsApp number 0501687806.

Furthermore, ESI DONEWELL offers instant information on insurance plans, provides immediate quotes, and enables the complete insurance purchase process without constraints of time or location. This means individuals can buy insurance seamlessly, whether it’s on weekends, holidays, at midnight, or from abroad.

Speaking to stakeholders at the launch, Seth Aklasi, CEO of Donewell Insurance expressed his enthusiasm about the transformative potential of this new digital channel.

“Our yearning to provide a customer-focused experience led us to explore innovative solutions that simplify the insurance purchasing journey.

“This is something that people will become very comfortable with because it is convenient; they can lie in bed and buy their insurance,” he said.

He affirmed his company’s commitment to consistently enhance and develop solutions that provide avenues for financial inclusion.

Cecilia Bruce, Head of Marketing and Business Development added that the company is poised to add additional features to ESI DONEWELL after rollout.

On her part, Sandra A. Amewolah; Head of Digital Marketing at Donewell Insurance assured consumers of absolute customer support and indicated that the interface is connected to the Motor Insurance Database (MID), therefore, every insurance bought via the channel automatically spools the sticker from the MID validating its authenticity. 

“The interface is seamless, user friendly and is also able to provide that support you need just in case you face challenges. “It is connected to our customer service unit and contact centre, therefore, we have a team ready to address queries or concerns that may arise”, she said.