The Consumer finance business in Ghana that provides Payroll Loans, SmartCash and Insurance Afb Ghana PLC has announced a new transformed name to Letshego Ghana Savings and Loans PLC.
It was analyzed that the rebranding presents a renewed focus on delivering simple, appropriate and affordable solutions, with access anytime and anywhere.
According to the company, it is also rebranding to create a stronger association with the Letshego Group and with it comes synergies for further growth.
In a statement Afb Ghana said, “We are committed to offering simple, appropriate, accessible, ethical, responsive and inclusive solutions to the formal and informal sectors of the Ghanaian economy through our outlets and digital delivery channels across the country. Our 2.5 million customers and counting have every reason to look forward to new opportunities and solutions in the coming years.”
About Letshego Group
The Letshego Group is a proudly African multinational organization, headquartered and listed in Botswana and focused on delivering inclusive finance solutions to underserved populations across 11 Sub Saharan Markets.
The group currently has presence in Botswana, Ghana, Kenya, Lesotho, Mozambique, Namibia, Nigeria, Rwanda, Swaziland, Tanzania and Uganda.
Positively, Letshego is synonymous with leveraging innovation and technology to improve the lives of individuals who have limited access to traditional financial services.
In 2018, Letshego celebrated 20 years of improving lives, with strong progress towards the Group’s ambition to be Africa’s leading inclusive finance organization.