One of the leading financial and commercial services provider, Keystone Bank Limited, has proved its commitment towards the empowerment of MSMEs & youths in entrepreneurship by launching a capacity building Masterclass to empower entrepreneurs with the requisite skills for business growth. The maiden edition of the Masterclass was tagged ‘Spark Up Your Brand’ and held in Lagos recently.
It was furthered explained that, this training which also aligns with the bank’s Corporate Social Responsibility (CSR) objectives was targeted at delivering top-of-mind value propositions to enable the entrepreneurs position their brands for profitability.
Speaking at the event, the divisional head, marketing & corporate communications of Keystone Bank, Mrs. Omobolanle Osotule said: “Unemployment persists because young people have been denied opportunities to grow their passions into thriving business ventures.
“At Keystone Bank, we recognize that to have a healthy nation and a thriving economy, we must create a positive mind-set amongst the youths and provide them with the basic tools to start & grow their own businesses.” She said.
“Therefore, the idea behind ‘Spark up your brand’ is to trigger a fresh approach to self-development and leverage business insights for growth.” She analysed .
Osotule noted that, “there are so many challenges associated with birthing a business in the country but by plugging into the ideas and experiences shared by experts in the industry at this Masterclass, the minds of the youth have been exposed to cutting edge information on how to recognize opportunities , start & build their businesses. “Beyond the training, we also provide great support for youth businesses and hand hold them to nurture and grow the entrepreneurial ventures.”
Also, at the event, participants (startups) were taught on how to position their brands for business growth and investors.
Keystone Bank is a technology and service-driven commercial bank offering convenient and reliable solutions to its customers.