Mitsumi Distribution sets to expand into 6 Francophone African countries

Mitsumi Distribution, a technology distributor announced that it will be expanding the company’s presence with the opening of new offices in 6 Francophone African countries – Ivory Coast, Cameroon, Senegal, Mauritania, Mali and DRC. Furthermore, it will open another five full-fledged offices in Chad, Guinea, Burkina Faso and Gabon.

The launch of a local presence is part of Mitsumi’s ambitious strategy to expand its PanAfrican footprint and commitment to grow its business and create more jobs. With the opening of their full-fledged office and logistics unit; Mitsumi will be well positioned to offer sales/ business support to their customers and partners as well as tap into the significant market potential to increase their client base.

Mitsumi has won the distribution rights for telco brands such as Samsung, Infinix and Tecno – as Africa witnesses’ high growth in the telecom sector. It has also received distribution rights from Lenovo, enabling the company to strengthen its IT consumer product portfolio further

Commenting on the opening of the new offices – Chintan Vyas, Regional Sales Head said: “The opening of our new offices provides us with an important gateway to the West African market, and to support the company’s accelerated business momentum and vision.

It also marks a major milestone for Mitsumi, as we are now stronger than ever with our presence in 18 countries across the Middle East and Africa.”